Google Analytics Campaigns Tracking

Use the sc-ref-id and sc-cmp-id parameters from your referral URL to understand the source and impact of affiliate-driven traffic.

https://www.cryptowaves.app/landing?sc-ref-id=XXX&sc-cmp-id=YYY

Here’s how you can leverage these parameters in Google Analytics tracking:

Using Custom Dimensions in Google Analytics

Custom Dimensions allow you to store additional information about each session, such as affiliate IDs and campaign IDs. By capturing sc-ref-id and sc-cmp-id, you’ll be able to view affiliate performance and campaign impact directly in your reports.
Steps:
1. Create Custom Dimensions in your Google Analytics account for sc-ref-id (affiliate) and sc-cmp-id (campaign).
2. Configure your tracking code to capture these parameters:
```
// Example for Google Analytics 4
const urlParams = new URLSearchParams(window.location.search);
const scRefId = urlParams.get('sc-ref-id');
const scCmpId = urlParams.get('sc-cmp-id');

if (scRefId) {
  gtag('event', 'affiliate_traffic', {
    sc_ref_id: scRefId,
    sc_cmp_id: scCmpId
  });
}
```
3. In Google Analytics, these events will show up with the specified sc_ref_id and sc_cmp_id values. You can use these to filter traffic, conversions, and revenue by affiliate and campaign.

Tracking Campaigns in Google Analytics Using UTM Parameters

You can append UTM parameters alongside sc-ref-id and sc-cmp-id to further integrate with Google Analytics’ built-in campaign tracking.

Example URL:

https://www.cryptowaves.app/landing?sc-ref-id=XXX&sc-cmp-id=YYY&utm_source=affiliate&utm_medium=referral&utm_campaign=SoyCap_Campaign

Result:
- utm_source tracks the general source (e.g., “affiliate”).
- utm_medium tracks the traffic type (e.g., “referral”).
- utm_campaign can be set to a specific campaign name or identifier for better filtering.

Enhanced eCommerce Tracking

If you are using eCommerce tracking, you can log transactions as conversions with the affiliate’s sc-ref-id and sc-cmp-id stored as custom variables or attributes on each sale or lead submission.
This will allow you to see revenue generated by each affiliate and campaign over time.

Using Google Tag Manager for Flexibility

Set up Google Tag Manager (GTM) to dynamically capture URL parameters. GTM can make it easier to handle these parameters across multiple pages without changing your site’s code.
Steps:
1. Create a URL Variable in GTM to capture sc-ref-id and sc-cmp-id.
2. Use GTM Triggers to send this data to Google Analytics as custom events or dimensions whenever the URL contains these parameters.

Applying Insights

Conversion Rate Optimization: Track which affiliates drive the most traffic and conversions by filtering Google Analytics reports based on sc-ref-id.
Campaign Performance: Measure each campaign’s effectiveness by tracking metrics like traffic, conversion rates, and revenue associated with each sc-cmp-id.
Affiliate Payouts: Use Google Analytics data to validate conversions attributed to each affiliate (sc-ref-id), simplifying payout calculations.

By using these methods, you can effectively track affiliate-driven traffic and measure the success of each campaign on Google Analytics or other traffic monitoring tools.